Privacy Policy

[Woof OpCo] (“Woof” or “we”) operates the Pet ID software and associated services, including the websites https://woof.pet/ and its subdomains, as well as the mobile application Woof: the smartest Pet ID (hereinafter referred to as the “Service”).

This Privacy Policy informs you about our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms & Conditions.

1. Definitions

  • Service: the website https://woof.pet/ and its subdomains, and the mobile application Woof: Pet ID operated by Woof.
  • Personal Data: information about a living individual who can be identified from that data (or from that and other information either in our possession or likely to come into our possession).
  • Usage Data: data collected automatically either generated by the use of the Service or from the Service infrastructure itself (e.g., the duration of a page visit).
  • Cookies: small files stored on your device (computer or mobile device).
  • Data controller: the entity that determines the purposes and means of processing personal data. For the purpose of this Privacy Policy, we are the Data Controller of your Personal Data.
  • Data Processor: any entity that processes data on behalf of the Data Controller. We may use various Data Processors to assist with data processing.
  • Data Subject: any living individual who uses our Service and is the subject of Personal Data.

2 Information collection and use

  • We collect several types of information for various purposes to provide and improve our Service to you.

3 Types of data collected

  • Personal Data: while using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include:
  •  Email address
  •  Telephone number
  •  First name and last name
  •  Cookies and Usage Data
  • Usage Data: we collect information that your browser sends whenever you visit our Service or access the Service via a mobile device. This may include:
  •  IP address
  •  Browser type and version
  •  Pages visited
  •  Time and date of visit
  •  Time spent on pages
  •  Unique device identifiers
  • Location Data: we may collect and store information about your location if you provide permission. This data helps us enhance and personalize your experience. You can enable or disable location services through your device settings.
  • Tracking & Cookies Data: we use cookies and similar technologies to track activity on our Service and store certain information. You can set your browser to refuse all cookies or notify you when a cookie is sent. However, if you disable cookies, some portions of our Service may not function properly. Examples include:
  • Session Cookies: to operate our Service.
  • Preference Cookies: to remember your preferences.
  • Security Cookies: for security purposes.

4 Use of data

Woof uses the collected data for various purposes, including:

  • To provide and maintain our Services
  • To notify you about changes to our Service
  • To allow participation in interactive features
  • To provide customer support
  • To gather analysis to improve our Service
  • To monitor Service usage
  • To detect, prevent, and address technical issues
  • To provide news, specialoffers, and information about similar goods and services

5 Legal Basis for Processing Personal Data

For users in the United States

  • California Consumer Privacy Act (CCPA): we comply with the CCPA, which provides California residents with rights regarding their personal data, including the right to access, delete, and opt out of the sale of personal data.
  • Other State Laws: we also adhere to other applicable state privacy laws. The specific rights and obligations may vary depending on your state of residence.

For users outside the United States

  • General Data Protection Regulation (GDPR): for users in the European Economic Area (EEA), our legal basis for processing personal data is governed by the GDPR. We process your Personal Data based on the following conditions:
  • Contractual necessity: we process your data as necessary to perform our contract with you.
  • Consent: we may process your data if you have given us explicit consent to do so.
  • Legitimate interests: we process your data based on our legitimate interests, provided these interests are not overridden by your data protection rights.
  • Legal obligations: we process your data to comply with legal obligations.
    Under the GDPR, you have the following rights:
    Right to access: request access to your personal data.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of your personal data under certain conditions.
  • Right to restrict processing: request restriction of processing under certain conditions.
  • Right to data portability: request transfer of your personal data to another organization in a structured, commonly used format.
  • Right to object: object to processing based on legitimate interests or direct marketing.
  • Right to withdraw consent: withdraw consent where processing is based on consent.
  • Other local laws: we comply with other applicable local privacy laws as required. The specific rights and obligations may vary depending on your jurisdiction.

If you wish to exercise your rights under GDPR or other local privacy laws, please contact us.

6 Retention of data

Your information, including Personal Data, may be transferred to computers located outside your jurisdiction. By using our Service, you consent to this transfer. We will ensure that adequate controls are in place to protect your data.

7 Transfer of data

Your information, including Personal Data, may be transferred to computers located outside your jurisdiction. By using our Service, you consent to this transfer. We will ensure that adequate controls are in place to protect your data.

8 Disclosure of data

  • Business transactions: in case of a merger, acquisition, or asset sale, your Personal Data may be transferred. We will notify you before any such transfer.
  • Legal requirements: we may disclose Personal Data to comply with legal obligations or protect our rights and safety, or the safety of others.

9 Security of data

We strive to use commercially acceptable means to protect your Personal Data but cannot guarantee absolute security.

10 Policy on "do dot Track" signals

We do not support “Do Not Track” (DNT) signals. You can enable or disable DNT by adjusting your browser settings.

11 Your data protection rights under CCPA and other US Laws

If you are a resident of California or another state with specific privacy laws, you have the following rights:

  • Right to access: request access to the personal data we hold about you.
  • Right to deletion: request the deletion of your personal data.
  • Right to opt-Out: opt out of the sale of your personal data, if applicable.
  • Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

If you wish to exercise your rights under CCPA or other state privacy laws, please contact us.

12 Service providers

We may use third-party companies and individuals to assist with our Service. These Service Providers have access to your Personal Data only to perform tasks on our behalf and are obligated to protect it.

13 Analytics

We use third-party analytics services, including:

  • Google Analytics: For website traffic analysis. More information is available at Google Privacy & Terms.
  • Firebase: For mobile analytics. Learn more at Firebase Privacy Policy.

14 Payments

For payment processing, we use third-party services. We do not store your payment card details. Payment processors comply with PCI-DSS standards. Our payment processors include:

15 Links to other sites

Our Service may contain links to third-party sites. We are not responsible for their content or privacy practices. Review the privacy policies of any third-party sites you visit.

16 Children's Privacy

We do not knowingly collect data from individuals under 18. If you are a parent or guardian and believe we have collected data from a child, please contact us.

17 Notifications

By using the Service, you agree to receive notifications from us in connection with the Services. You acknowledge that you can update your notification preferences at any time through the notification settings of the Pet ID application.

18 Authorization for Release of Telephone Number

By using the Service, you authorize the release of your telephone number if your pet is reported as missing. This authorization allows individuals who find your pet to contact you directly.

19 Changes to this Privacy Policy

We may update this Privacy Policy. Changes will be posted on this page, and you will be notified via email or a prominent notice on our Service.

20 Contact Us

For any questions about this Privacy Policy, please contact us.

The smartest Pet ID

Download app

Community

  • Order new pin
  • Report lost animal
  • Report found animal
  • Report animal bite
  • Report problem in pet friendly area
  • Report problem in common area
  • Report excessive animal noise
  • Report zoonose or animal disease
  • Report other animal-related incident

About

  • Woof properties
  • Woof
  • Covered communities
  • Help center

Partners

  • Free ads and campaigns

Contact us

Legal

  • Pet friendly Policy
  • Emergency procedures
  • Terms & Conditions
  • Privacy Policy

© 2024 Woof Pet ID. All rights reserved.

close menu icon

Reach out to us and enroll your organization in Woof’s early adopter program