About Us

Our Inspiration: Meet Zulu

In the aftermath of the COVID-19 outbreak, we adopted Zulu, a spirited and loving cat, in the suburbs of Johannesburg. Rescuing him felt like bringing a ray of hope into our lives during uncertain times. We knew from the start that Zulu was special, and when it came time to move back, we made sure he came with us, embarking on a journey that made him not just our pet but a cherished
member of our family.

Sadly, Zulu’s time with us was far too short. Before reaching the age of two, he passed away due to complications from feline leukemia virus (FeLV). The heartbreak was immeasurable. Looking back, we realized that with earlier diagnosis and preventive veterinary care—solutions now enabled by Woof’s Pet ID—Zulu could have lived a
much happier and longer life.

We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.

Zulu’s story became our inspiration. We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.

This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.

Our Inspiration: Meet Zulu

In the aftermath of the COVID-19 outbreak, we adopted Zulu, a spirited and loving cat, in the suburbs of Johannesburg. Rescuing him felt like bringing a ray of hope into our lives during uncertain times. We knew from the start that Zulu was special, and when it came time to move back, we made sure he came with us, embarking on a journey that made him not just our pet but a cherished
member of our family.

Sadly, Zulu’s time with us was far too short. Before reaching the age of two, he passed away due to complications from feline leukemia virus (FeLV). The heartbreak was immeasurable. Looking back, we realized that with earlier diagnosis and preventive veterinary care—solutions now enabled by Woof’s Pet ID—Zulu could have lived a
much happier and longer life.

We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.

Zulu’s story became our inspiration. We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.

This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.

Our mission

To redefine pet-human wellness, empowering connections and creating healthier, happier lives for pets and their families.

Our vision

To be the world’s most innovative and trusted pet care software company, driving the future of pet wellbeing.

Our voice and values

We are a passionate team united by our love for pets and our relentless drive to make a difference.

Here’s what

defines us:

Here’s what

defines us:

Here’s what

defines us:

Here’s what

defines us:

Our customers inspire everything we do. Their happiness and their pets’ wellbeing are at the heart of our work.

Excellence

Customer-obsessed

We don’t just aim to be good—we strive to be extraordinary. Our mission is to deliver the most exceptional products in the pet care space.

Detail-oriented

Detail-Oriented

Text

We sweat the small stuff so our clients don’t have to. Excellence lies in the details, and every detail matters.

Innovative

We think beyond today’s solutions, embracing bold ideas to tackle the toughest challenges in pet-human wellbeing.

Imagination drives us. We foster creativity and collective problem-solving to create the future of pet care.

Creative

Experimenters

Text

Curiosity fuels us. We test, learn, and evolve constantly, knowing that growth comes from exploration and innovation.

Truth-Seekers

We question the status quo and rely on first principles thinking. Integrity guides our decisions, and we never take shortcuts.

BOLD

We speak up, take risks, and lead with courage. Our voice is strong, and our vision is unwavering.

Cooperative

We believe in the power of collaboration. Collective wisdom enables us to create solutions greater than the sum of their parts.

Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions

Data-driven

Fully committed

Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.

Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions

Data-driven

Fully committed

Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.

Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions

Data-driven

Fully committed

Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.

Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions

Data-driven

Fully committed

Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.

We love pets, and we love helping the people who love them. This passion drives everything we do

Passionate

Authentic

Honesty and transparency define us. We remain true to our values, always

We love pets, and we love helping the people who love them. This passion drives everything we do

Passionate

Authentic

Honesty and transparency define us. We remain true to our values, always

We cherish every moment and approach each interaction with focus and intention, making every second count

Present

Diverse

We celebrate the uniqueness of our team and our clients. Diversity makes us stronger, bringing fresh perspectives and innovative ideas to every challenge

We cherish every moment and approach each interaction with focus and intention, making every second count

Present

Diverse

We celebrate the uniqueness of our team and our clients. Diversity makes us stronger, bringing fresh perspectives and innovative ideas to every challenge

WE'RE

revolutionaries

A community of innovators and changemakers

united by a love for animals

and a commitment to

building a better future

WE'RE

revolutionaries

A community of innovators and changemakers

united by a love for animals

and a commitment to

building a better future