Our Inspiration: Meet Zulu
In the aftermath of the COVID-19 outbreak, we adopted Zulu, a spirited and loving cat, in the suburbs of Johannesburg. Rescuing him felt like bringing a ray of hope into our lives during uncertain times. We knew from the start that Zulu was special, and when it came time to move back, we made sure he came with us, embarking on a journey that made him not just our pet but a cherished
member of our family.
Sadly, Zulu’s time with us was far too short. Before reaching the age of two, he passed away due to complications from feline leukemia virus (FeLV). The heartbreak was immeasurable. Looking back, we realized that with earlier diagnosis and preventive veterinary care—solutions now enabled by Woof’s Pet ID—Zulu could have lived a
much happier and longer life.
We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
Zulu’s story became our inspiration. We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
Our Inspiration: Meet Zulu
Our Inspiration: Meet Zulu
Our Inspiration: Meet Zulu
In the aftermath of the COVID-19 outbreak, we adopted Zulu, a spirited and loving cat, in the suburbs of Johannesburg. Rescuing him felt like bringing a ray of hope into our lives during uncertain times. We knew from the start that Zulu was special, and when it came time to move back, we made sure he came with us, embarking on a journey that made him not just our pet but a cherished
member of our family.
In the aftermath of the COVID-19 outbreak, we adopted Zulu, a spirited and loving cat, in the suburbs of Johannesburg. Rescuing him felt like bringing a ray of hope into our lives during uncertain times. We knew from the start that Zulu was special, and when it came time to move back, we made sure he came with us, embarking on a journey that made him not just our pet but a cherished
member of our family.
Sadly, Zulu’s time with us was far too short. Before reaching the age of two, he passed away due to complications from feline leukemia virus (FeLV). The heartbreak was immeasurable. Looking back, we realized that with earlier diagnosis and preventive veterinary care—solutions now enabled by Woof’s Pet ID—Zulu could have lived a
much happier and longer life.
Sadly, Zulu’s time with us was far too short. Before reaching the age of two, he passed away due to complications from feline leukemia virus (FeLV). The heartbreak was immeasurable. Looking back, we realized that with earlier diagnosis and preventive veterinary care—solutions now enabled by Woof’s Pet ID—Zulu could have lived a
much happier and longer life.
We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
Zulu’s story became our inspiration. We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
Zulu’s story became our inspiration. We created Woof’s Pet ID to empower pet owners worldwide, offering the tools and technology to give their beloved animals the very best care. With Woof, we’re not just innovating—we’re honoring Zulu’s legacy and striving to prevent other families from experiencing the same loss.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
This is our mission, our purpose, and our promise: to help every pet, everywhere, live a longer, healthier, and happier life.
Our mission
Our mission
Our mission
Our mission
To redefine pet-human wellness, empowering connections and creating healthier, happier lives for pets and their families.
To redefine pet-human wellness, empowering connections and creating healthier, happier lives for pets and their families.
To redefine pet-human wellness, empowering connections and creating healthier, happier lives for pets and their families.
To redefine pet-human wellness, empowering connections and creating healthier, happier lives for pets and their families.
Our vision
Our vision
Our vision
Our vision
To be the world’s most innovative and trusted pet care software company, driving the future of pet wellbeing.
To be the world’s most innovative and trusted pet care software company, driving the future of pet wellbeing.
To be the world’s most innovative and trusted pet care software company, driving the future of pet wellbeing.
To be the world’s most innovative and trusted pet care software company, driving the future of pet wellbeing.
Our voice and values
Our voice and values
Our voice and values
Our voice and values
We are a passionate team united by our love for pets and our relentless drive to make a difference.
We are a passionate team united by our love for pets and our relentless drive to make a difference.
We are a passionate team united by our love for pets and our relentless drive to make a difference.
We are a passionate team united by our love for pets and our relentless drive to make a difference.
Here’s what
defines us:
Here’s what
defines us:
Here’s what
defines us:
Here’s what
defines us:
Our customers inspire everything we do. Their happiness and their pets’ wellbeing are at the heart of our work.
Our customers inspire everything we do. Their happiness and their pets’ wellbeing are at the heart of our work.
Excellence
Excellence
Customer-obsessed
Customer-obsessed
We don’t just aim to be good—we strive to be extraordinary. Our mission is to deliver the most exceptional products in the pet care space.
We don’t just aim to be good—we strive to be extraordinary. Our mission is to deliver the most exceptional products in the pet care space.
We don’t just aim to be good—we strive to be extraordinary. Our mission is to deliver the most exceptional products in the pet care space.
Detail-oriented
Detail-Oriented
Detail-Oriented
Text
We sweat the small stuff so our clients don’t have to. Excellence lies in the details, and every detail matters.
We sweat the small stuff so our clients don’t have to. Excellence lies in the details, and every detail matters.
We sweat the small stuff so our clients don’t have to. Excellence lies in the details, and every detail matters.
Innovative
Innovative
We think beyond today’s solutions, embracing bold ideas to tackle the toughest challenges in pet-human wellbeing.
We think beyond today’s solutions, embracing bold ideas to tackle the toughest challenges in pet-human wellbeing.
Imagination drives us. We foster creativity and collective problem-solving to create the future of pet care.
Imagination drives us. We foster creativity and collective problem-solving to create the future of pet care.
Imagination drives us. We foster creativity and collective problem-solving to create the future of pet care.
Creative
Creative
Experimenters
Text
Text
Curiosity fuels us. We test, learn, and evolve constantly, knowing that growth comes from exploration and innovation.
Curiosity fuels us. We test, learn, and evolve constantly, knowing that growth comes from exploration and innovation.
Truth-Seekers
Truth-Seekers
We question the status quo and rely on first principles thinking. Integrity guides our decisions, and we never take shortcuts.
We question the status quo and rely on first principles thinking. Integrity guides our decisions, and we never take shortcuts.
BOLD
BOLD
BOLD
We speak up, take risks, and lead with courage. Our voice is strong, and our vision is unwavering.
We speak up, take risks, and lead with courage. Our voice is strong, and our vision is unwavering.
We speak up, take risks, and lead with courage. Our voice is strong, and our vision is unwavering.
Cooperative
Cooperative
Cooperative
We believe in the power of collaboration. Collective wisdom enables us to create solutions greater than the sum of their parts.
We believe in the power of collaboration. Collective wisdom enables us to create solutions greater than the sum of their parts.
Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions
Data-driven
Fully committed
Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.
Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions
Data-driven
Fully committed
Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.
Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions
Data-driven
Fully committed
Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.
Decisions should be grounded in evidence, not assumptions. We measure, test, and refine to build smarter solutions
Data-driven
Fully committed
Pets are more than a passion—they’re a part of who we are. We are devoted to giving every pet and owner the tools they need to thrive.
We love pets, and we love helping the people who love them. This passion drives everything we do
Passionate
Authentic
Honesty and transparency define us. We remain true to our values, always
We love pets, and we love helping the people who love them. This passion drives everything we do
Passionate
Authentic
Honesty and transparency define us. We remain true to our values, always
We cherish every moment and approach each interaction with focus and intention, making every second count
Present
Diverse
We celebrate the uniqueness of our team and our clients. Diversity makes us stronger, bringing fresh perspectives and innovative ideas to every challenge
We cherish every moment and approach each interaction with focus and intention, making every second count
Present
Diverse
We celebrate the uniqueness of our team and our clients. Diversity makes us stronger, bringing fresh perspectives and innovative ideas to every challenge
WE'RE
revolutionaries
A community of innovators and changemakers
united by a love for animals
and a commitment to
building a better future
WE'RE
revolutionaries
A community of innovators and changemakers
united by a love for animals
and a commitment to
building a better future
WE'RE
revolutionaries
A community of innovators
and changemakers
united by a love for animals
and a commitment to
building a better future
WE'RE
revolutionaries
A community of innovators
and changemakers
united by a love for animals
and a commitment to
building a better future
WE'RE
revolutionaries
A community of innovators and changemakers
united by a love for animals
and a commitment to building a better future
WE'RE
revolutionaries
A community of innovators and changemakers
united by a love for animals
and a commitment to building a better future
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Caetano
CEO
Caetano
CEO
Caetano
CEO
Caetano
CEO
Marcela
CMO
Marcela
CMO
Marcela
CMO
Marcela
CMO
Kleisson
PO
Kleisson
PO
Kleisson
PO
Kleisson
PO
Lais
Business
Lais
Business
Lais
Business
Lais
Business
Pedro
CFO
Pedro
CFO
Pedro
CFO
Pedro
CFO
Maurício
Partnerships
Maurício
Partnerships
Maurício
Partnerships
Maurício
Partnerships
Karen
UI/UX
Karen
UI/UX
Karen
UI/UX
Karen
UI/UX
Kassio
Dev
Kassio
Dev
Kassio
Dev
Kassio
Dev
Vitória
Design
Vitória
Design
Vitória
Design
Vitória
Design
Laura
UI/UX
Laura
UI/UX
Laura
UI/UX
Laura
UI/UX
Thais
Dev
Thais
Dev
Thais
Dev
Thais
Dev
Share our drive.
Share our drive.
Share our drive.
Share our drive.
* WOOF *
* WOOF *